Open your DAW, drop in an AI-generated bass loop at 92 BPM, run it through a hardware compressor, replay the melody by hand because the render came out mushy, then resample the whole thing and chop…
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Here is a number worth sitting with: a single track release now routinely needs somewhere between eight and twelve distinct visual assets to cover the surfaces where it has to live.
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The problem with AI music generation is not that the music sounds bad. Plenty of it sounds fine. The problem is the ledger — the list of names whose work went into the machine, who never got asked…
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The advice making the rounds in every A&R group chat right now is tidy enough to fit on a Post-it: get your catalog into micro-dramas before the format saturates.
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Last week I spent an afternoon trying to clone a voice you'd recognize in two syllables. I won't name the singer, but the source was four minutes of clean a cappella, 48kHz, no reverb tail to confuse…
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A brand I know cleared a beloved animated character for a holiday campaign. Likeness: approved. The catalog of pre-written lines: approved, lawyered, locked.
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