FRESH FREQUENCIES.
Guides, tutorials, and brutally honest reviews on AI music — from people who test these tools every day.
The Rolling Stones Went to Roblox: What Legacy Acts Are Actually Buying in Virtual Worlds
Start with the number, because the number is the whole press release. When a heritage act plants a flag in a virtual world, the figure that lands in the trade write-up is almost always the same shape…
Copyright Law at the Border: Why a Quiet EU Proposal Could Pull $300M From US Artists
Last spring I pulled a royalty statement for a track of mine that had been licensed to a mid-size European retail chain — background music, in-store, the kind of use that plays a few thousand times a…
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Dutch Electronic Music History Is the Archive Everyone Says You Can Skip. Here's Why That Advice Breaks Down.
The advice you'll hear, over and over, from professors and forum threads and the back matter of every "history of synthesis" book, goes like this: if you want to understand where electronic music came…
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Reading the Room: What a Single Executive Appointment Tells You About Merlin's AI Licensing Play
A press release lands in your inbox at 9am on a Tuesday. Someone you've half-heard-of takes a title you've never seen before at an organization you license through. Most people archive it.
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The AI Music Labeling System Everyone's Building: What Most People Do vs. What the Evidence Suggests
A catalog manager I know pushed 400 tracks to three streaming services last spring. One instrumental — an AI-assisted ambient bed with a live cellist over the top — came back from one platform tagged…
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Gen-Z Audience Demographics Live in Gaming, Not Just Streaming — Here's the Map
A label strategist told me last spring that her whole Gen-Z plan was a spreadsheet of playlist editors. Pitch the editor, land the placement, ride the skip-rate. That was the plan.
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Where Music Actually Lands in Esports: Reading Gen-Z Audience Demographics Before You Cut a Check
A label A&R I know spent last quarter obsessing over a mid-six-figure playlist push and never once opened a Twitch stream.
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