Last month I uploaded a test track through a mid-tier distributor to see what the disclosure step now looks like from the inside.
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The number that kills most international bookings for an independent Indian artist is not the performance fee. It is the flight.
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You render a track in your AI tool of choice — an 80 BPM downtempo thing, warm Rhodes-ish keys you played in yourself, a bassline the model generated, your own vocal chop on top.
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Boy George, by most accounts, should hate this. He is the frontman of an act whose biggest songs are decades old, the kind of artist you would expect to treat a machine singing his catalogue as theft…
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