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George Wentworth

Music Marketing A close-up over-the-shoulder photograph of a focused indie label manager seated at a tidy…
Music Marketing · 10 min

Music Advertising Trends 2024: Meta vs TikTok for Indie Label Ad Spend

Last month a small electronic label sent me a screenshot before they spent a euro. One line item: €10,000, all of it queued for Meta, because that's where the last three releases had gone and nobody…

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