// Writer · 3 signals

George Wentworth

Licensing A moody close-up still-life on a dark slate surface: a vividly styled synthetic wig…
Licensing · 4 min

Trade Dress Infringement, Six Years, and $17.9M: What OMG Girlz vs L.O.L. Surprise! Teaches Anyone Licensing an Artist's Brand

The arithmetic tells the whole story before the law does. A jury in September 2024 put the number at $71.5 million. A judge knocked it to $1 on a technicality of damages calculation.

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Licensing A wide-angle photorealistic photograph taken inside a dimly lit modern boardroom at dusk, where…
Licensing · 5 min

Where Is the Institutional Money in AI Music Generation Actually Going?

You have probably asked yourself some version of this in a Monday meeting: when a private-equity shop or a major label puts real money behind AI music generation, what are they actually buying — and…

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Music Marketing A close-up over-the-shoulder photograph of a focused indie label manager seated at a tidy…
Music Marketing · 10 min

Music Advertising Trends 2024: Meta vs TikTok for Indie Label Ad Spend

Last month a small electronic label sent me a screenshot before they spent a euro. One line item: €10,000, all of it queued for Meta, because that's where the last three releases had gone and nobody…

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