James Prescott
Music Industry News You Should Read Sideways: How Talent Firms Signal a Move Into Music
A talent management company announces a "Music Division." There's a named executive at the top, a paragraph of prior affiliations — a major label here, a management shop there, a Grammy mention if…
Read signal →
The Album Launch Campaign Is a Story Music Marketing Keeps Telling Itself
Sometime last year a legacy rock act rolled out an album with a bracket. Not a tour bracket — a World Cup-style knockout tournament, band members captaining fictional teams, fans voting through a…
Read signal →
Prediction Markets Are Coming for Your Song Catalog — and SongPicks Is the First Real Test
I put twenty dollars on a song last month. Not on the artist, not on a stream-count milestone three years out — on a specific question with a specific deadline: would a particular pop single still sit…
Read signal →
Meta Platform Development and the $46 Billion Question Behind the Prediction-Market Bet
There's a number that should sit at the top of any memo about a new Meta platform, and it isn't a user count.
Read signal →
AI Music Generation Won't Hand You Usable Stems — Here's What It Actually Does
Last month I dropped a generated track into a session for a puzzle game — 92 BPM, A minor, the brief was "warm lo-fi with a brushed kick and a Rhodes that doesn't get in the way." The full mix sounded…
Read signal →