Michael Townsend
Gen-Z Audience Demographics Live in Gaming, Not Just Streaming — Here's the Map
A label strategist told me last spring that her whole Gen-Z plan was a spreadsheet of playlist editors. Pitch the editor, land the placement, ride the skip-rate. That was the plan.
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AI Voice Cloning Scams: Three Ways to Verify a Voice You Trust
A few seconds of audio is enough. Not minutes — seconds. A voice note your mother sent to a WhatsApp group, a clip from a wedding video someone posted, a voicemail greeting that's been the same for…
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Algorithm Customization Is Quietly Killing the Discovery Plan Your Artist Was Counting On
Here is a claim worth stating before I soften it with caveats: the single biggest threat to your artist's next release is not a competitor, a label, or a bad mix.
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Artist Burnout Is a Scheduling Problem Before It's a Mental Health One
There's a version of the campaign calendar that looks like competence. Twelve months, color-coded, every release window stacked against the next, content shoots slotted in the white space, a press…
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Will AI Music Generation Take Your Income? The Honest Answer Isn't the One the Industry Is Selling
Open Spotify's Discover Weekly, find the most generic track on it — the warm-lo-fi-piano-rain thing at position seven — and ask yourself honestly whether you'd notice if a machine made it.
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