// Editor, The Signal · 37 signals

Nova Reyes

Nova Reyes edits The Signal and reviews AI music tools after a decade scoring indie games and short films; still owns four broken synthesizers.

Ai Coding Agents A software developer sitting alone at a darkened desk late at night, face lit…
Ai Coding Agents · 11 min

AI Coding Agents Write Faster Than You Can Read. So Why Are You Still the Bottleneck?

A pull request landed in my queue last Tuesday at 9:14 a.m. The agent had written it in about ninety seconds: a refactor of a payment-retry path, four files touched, 230 lines changed, a commit…

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Music Publishing A wide-angle photograph of two music executives shaking hands across a sleek glass conference…
Music Publishing · 5 min

Music Publishing's Regional Land Grab Isn't About Buying Catalogs Anymore

When a mid-size publisher announces it is "entering" the Latin or African or Southeast Asian market, the instinct among people watching the cap table is to ask how big the catalog was and what…

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Licensing A dimly lit modern recording studio at night, shot on a 50mm lens at…
Licensing · 4 min

The Suno AI Music Generation Settlement Is the License Template, Not the Lawsuit

The lawsuit was never the story. The settlement is. For two years the music industry treated AI audio companies as defendants — entities to be sued into either compliance or extinction.

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Catalog Sales A close-up overhead flat-lay photograph of an old vinyl record collection and stacked sheet…
Catalog Sales · 5 min

Why Music Rights Acquisitions Don't Close on the First Try

The advice you hear at every rights conference is some version of this: a good catalog sells itself. Capital is deep, music is a non-correlated asset, the institutions are lined up around the block…

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Strategy A moody, atmospheric close-up photograph of a smartphone resting face-up on a dark matte…
Strategy · 5 min

Algorithm Customization Is Quietly Killing the Discovery Plan Your Artist Was Counting On

Here is a claim worth stating before I soften it with caveats: the single biggest threat to your artist's next release is not a competitor, a label, or a bad mix.

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Artist Rights A moody, photorealistic close-up of a musician seated alone in a dimly lit home…
Artist Rights · 4 min

AI Music Training and the YouTube Clause: How Your Catalog Becomes Someone Else's Dataset

There is a sentence in YouTube's terms of service that most artists scroll past on their way to hitting publish.

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Industry A dimly lit professional recording studio control room at 2 a.m., shot on a…
Industry · 5 min

What Did Clive Davis Actually Hear? The Question Behind a Half-Century of A&R

Here is a question anyone who has ever sat in a chair with the power to say yes or no to a song has asked themselves at two in the morning: what was Clive Davis actually hearing that the rest of the…

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Licensing A solitary musician sits alone in a dimly lit home recording studio at 1…
Licensing · 6 min

When an Artist's Catalog Becomes AI Music Training Datasets, Who Said Yes?

Last fall a Grammy-winning singer posted that hundreds of her songs — including tracks she had never released — appeared to have been swept into a generative music model without anyone calling her…

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Licensing A close-up photorealistic shot of a thick legal motion document resting on a polished…
Licensing · 5 min

The Anatomy of Music Licensing Disputes: How a Defendant Turns "Pay Up" Into "Prove It"

The advice rights-holders run on is simple enough to fit on a notecard: assemble a catalog, document the unlicensed use, attach a damages figure large enough to command attention, and the platform…

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