Nova Reyes
Nova Reyes edits The Signal and reviews AI music tools after a decade scoring indie games and short films; still owns four broken synthesizers.
Music Advertising Trends 2024: Meta vs TikTok for Indie Label Ad Spend
Last month a small electronic label sent me a screenshot before they spent a euro. One line item: €10,000, all of it queued for Meta, because that's where the last three releases had gone and nobody…
Read signal →
Stable Audio Review: A Sound Designer's Tool Wearing a Songwriter's Marketing
There is a moment that tells you what a tool is really for. With Stable Audio it came when I asked for a "moody synthwave track, full arrangement, three minutes" and got back something that started…
Read signal →
Spotify Direct Uploads Won't Make You a Video Platform — They'll Feed Your Audio
Here is the counterintuitive part, stated plainly: when you upload a music video to Spotify, the video is not the product. Your audio stream is.
Read signal →
When Music Biopic Box Office Records Move Catalog Value: What a Theatrical Release Really Buys
A music biopic can clear nine figures at the global box office and still hand most of its lasting value to a company whose name never appears on the poster.
Read signal →
AI Music Re-Recording Could Hand Catalogue Power Back to Artists — Or Just Move the Money Around
Boy George, by most accounts, should hate this. He is the frontman of an act whose biggest songs are decades old, the kind of artist you would expect to treat a machine singing his catalogue as theft…
Read signal →
The Napster Fraud Case and the $3 Billion That Wasn't There
A number ran through every headline about Napster's reinvention: $3 billion. That was the figure attached to the investor backing Infinite Reality, the company that bought the Napster brand in 2025…
Read signal →
AI Music Detection on Spotify: Can You Actually Tell What You're Streaming?
A track surfaced in my Discover Weekly last month that I couldn't place. Mid-tempo, lo-fi, a warm Rhodes chord loop, brushed drums, the kind of thing that sits politely under a study playlist.
Read signal →
Infinite Reality and the New IP Licensing Question: When You License a Character's Behavior, Not Just Its Face
A brand I know cleared a beloved animated character for a holiday campaign. Likeness: approved. The catalog of pre-written lines: approved, lawyered, locked.
Read signal →
Unified Voice and Lip-Sync in AI Video Generation: Can One Platform Replace Your Five-Tool Stack?
A 14-language product launch, one talking-head avatar, and an 80-millisecond lip-sync drift that nobody caught until the German cut hit final QA.
Read signal →