Theo Brandt
Theo Brandt writes step-by-step tutorials for AI music tools — prompting, stem workflows, and release prep — from a bedroom studio that started with a cracked DAW and a $60 mic.
Hanroro and the K-Pop Streaming Charts: Why the Obvious Winner Lost
The received wisdom about the K-pop streaming charts in South Korea goes like this: whoever has the biggest fandom, the largest label machine, and the most coordinated release strategy wins.
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Music Industry News You Should Read Sideways: How Talent Firms Signal a Move Into Music
A talent management company announces a "Music Division." There's a named executive at the top, a paragraph of prior affiliations — a major label here, a management shop there, a Grammy mention if…
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Dutch Electronic Music History Is the Archive Everyone Says You Can Skip. Here's Why That Advice Breaks Down.
The advice you'll hear, over and over, from professors and forum threads and the back matter of every "history of synthesis" book, goes like this: if you want to understand where electronic music came…
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Ticket Pricing Transparency Won't Kill the Box Office Job — But the Story Everyone Tells About It Might
There is a line you hear at every ticketing panel, delivered with the confidence of a weather report: regulate the resale market and you will destroy jobs.
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Pro Bono Legal Support for Musicians: Where the "Just Get a Lawyer" Advice Actually Breaks Down
The advice you have heard a hundred times is this: never sign a music contract without a lawyer. It is on every forum, in every "things I wish I knew" thread, repeated by every producer who got burned…
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AI Music Video Generators Won't Fix Your Rollout — But They'll Feed the Feeds That Do
Here is a number worth sitting with: a single track release now routinely needs somewhere between eight and twelve distinct visual assets to cover the surfaces where it has to live.
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AI Music Generation vs Human Musicians: Where the "Just Use It as a Tool" Advice Holds and Where It Snaps
A gamelan teacher in Kuala Lumpur said the sentence to me like it was a seatbelt: "AI is just a tool. Use it, keep your soul." He'd read it in a dozen op-eds.
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Trade Dress Infringement, Six Years, and $17.9M: What OMG Girlz vs L.O.L. Surprise! Teaches Anyone Licensing an Artist's Brand
The arithmetic tells the whole story before the law does. A jury in September 2024 put the number at $71.5 million. A judge knocked it to $1 on a technicality of damages calculation.
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Studio Time vs. AI Music Generation: What a Track Actually Costs You in 2024
The number everyone quotes is ten thousand dollars. That's the figure that gets tossed around when someone wants to make the case for AI music: a real studio session runs you five figures, and a…
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