Theo Brandt
Theo Brandt writes step-by-step tutorials for AI music tools — prompting, stem workflows, and release prep — from a bedroom studio that started with a cracked DAW and a $60 mic.
K-Pop Industry Funding Hits the Indie Tier: How a Subsidy Becomes Market Structure (Or Doesn't)
A mid-size Korean label with one charting act and a four-person A&R team runs the same arithmetic before every overseas showcase.
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Udio Review: Does It Actually Sound Mixed Out of the Box?
The question I keep getting from producers is narrow and fair: can I take a Udio render, drop it under a picture or behind a podcast cold open, and have it sound mixed — not like a denoised demo…
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AI Fraud Has a Number Problem: What the Loss Figures Actually Count
A forensic accountant I trust told me the most honest thing she's heard about AI fraud all year came from a detection researcher who admitted, in plain language, that he can no longer reliably tell a…
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Threads Growth Metrics vs. X: Where Should an Artist Actually Spend Their Posting Energy?
You have an artist with one good single, a release date, and roughly forty minutes a day of posting energy that someone — the artist, you, a 19-year-old intern — has to spend.
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The Brexit Impact on the Music Industry Was Never About One Big Wall — It's About Forty Small Ones
The damage was never a wall. A wall you can see, cost, and campaign against. What landed on touring musicians after Brexit is harder to photograph: not one barrier but a few dozen small ones, stacked…
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Gen Z Consumer Behavior Isn't One Audience — Here's What That Means for Your Playlist Strategy
A label marketing lead I know spent most of a quarter building a single "Gen Z" playlist partnership.
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Will AI Music Generation Take Your Income? The Honest Answer Isn't the One the Industry Is Selling
Open Spotify's Discover Weekly, find the most generic track on it — the warm-lo-fi-piano-rain thing at position seven — and ask yourself honestly whether you'd notice if a machine made it.
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Venture Capital Exits in Music Tech Don't Look Like Exits Anymore
The healthiest venture capital exits in music technology right now are the ones where nothing visible changes. No logo swap. No acquirer press tour.
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AI Licensing and Rights: What Actually Protects an Artist's Voice When a Model Can Clone It
Last month I took a vocal stem from a friend — a singer who's released two records and is rightly paranoid — and ran it through a consumer voice-cloning pipeline.
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