// Tutorials Writer · 36 signals

Theo Brandt

Theo Brandt writes step-by-step tutorials for AI music tools — prompting, stem workflows, and release prep — from a bedroom studio that started with a cracked DAW and a $60 mic.

Licensing A close-up macro photograph of a professional audio engineer's mixing console in a dimly…
Licensing · 5 min

AI Music Labelling: Which Standard Do You Actually Build Compliance Around?

Here is the question I keep hearing from licensing desks, phrased a dozen slightly different ways: do I wait for a single, agreed AI music labelling standard, or do I build my compliance path on the…

Read signal →
Kick Synthesis Close-up photorealistic studio photograph of a modern music production desk in a dimly lit…
Kick Synthesis · 5 min

Kick Drum Synthesis Showdown: Does PunchBox 2 Earn the Upgrade, or Is V1 Still Enough?

Open a session, load a kick synth, and count the layers it gives you before you play a single note. On a lot of the modular kick tools that defined the last decade, the answer was three: a sub…

Read signal →
Licensing A photorealistic nighttime scene inside a dimly lit home music studio, shot with a…
Licensing · 4 min

AI Agents Won't Run Your Fanbase — But They'll Handle the Part You Hate

You post a live clip at 11pm. By morning a fan has stitched it into a phone-shot video that's outrunning anything your label paid for, and forty people have tagged you in Stories that vanish in…

Read signal →
Licensing A wide-angle photograph of a massive outdoor music festival mainstage at dusk, elaborate ornate…
Licensing · 9 min

Festival Livestreaming Is Now a Distribution Deal, Not a Marketing Freebie

The Tomorrowland mainstage has been broadcast to the internet for well over a decade. What changed is who owns the pipe.

Read signal →
Licensing A tense, atmospheric wide shot of a modern law office at dusk, two large…
Licensing · 5 min

AI Music Generation Copyright Law on Two Continents: Settle Bilaterally or Fight for Precedent?

There is a moment in every one of these matters where the numbers stop mattering. You have the statutory-damages math on one screen and the projected bilateral licensing revenue on the other, and the…

Read signal →
Ai Voice A close-up portrait of a female Korean broadcast announcer seated under bright studio lights…
Ai Voice · 5 min

When AI Voice Cloning Hit Primetime: Which MBC Variety Episodes Actually Say Something

The tell came about forty minutes into the segment. A producer cued a recording, and the announcer sitting under the studio lights heard her own voice read a script she had never seen — same cadence…

Read signal →
Streaming A young woman in her early twenties sitting alone on the edge of a…
Streaming · 5 min

The Music Industry Expansion Nobody Priced Correctly: India Isn't a Growth Story, It's a Monetization Problem

There is a number that quietly undoes most of the celebratory decks about India as the next great streaming market.

Read signal →
Streaming Close-up over-the-shoulder photograph of a music producer seated at a modern studio desk facing…
Streaming · 5 min

AI Labeling Standards Meet the Gen-Z Feed: What Rights Holders Actually Have to Ship

Last month I uploaded a test track through a mid-tier distributor to see what the disclosure step now looks like from the inside.

Read signal →
Distribution A solitary young independent musician sitting alone in a dimly lit home studio at…
Distribution · 6 min

Can a Distributor Actually Get You Onto International Music Festivals?

Here is the question, and I think most independent Indian artists have asked some version of it at 1am after paying an annual distribution fee: does a distributor actually get you anywhere near an…

Read signal →