Theo Brandt
Theo Brandt writes step-by-step tutorials for AI music tools — prompting, stem workflows, and release prep — from a bedroom studio that started with a cracked DAW and a $60 mic.
AI Voice Generation Is Coming for Audio Ads — But "Set It and Forget It" Is the Wrong Read
First Snap, then Spotify. Within the same stretch of earnings-season optimism, two platforms that sell attention by the second started pitching the same idea to advertisers: describe your product…
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Physics-Toy vs. Patch-Cable: Two Virtual Synthesizer Approaches for People Who Hate Synth Menus
Last Tuesday I had a bass idea — a detuned, slightly seasick sub around 55 Hz, the kind that wobbles a quarter-tone flat and back like it's deciding whether to commit.
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Reading Spotify Expansion Like a Map: What Office Openings Tell You That Press Releases Don't
A platform announces a new office in a country it was, not so long ago, publicly at odds with. There were takedown demands, a regulator's letter, a few months when the catalog felt politically…
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The Privacy Policy Wall Between You and the Sample: What Consent Actually Does Before You Hear a Note
You followed a link to an industry report — something about international music markets in 2026 — and the report did not load. A privacy policy banner loaded instead.
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K-Pop Industry Funding Hits the Indie Tier: How a Subsidy Becomes Market Structure (Or Doesn't)
A mid-size Korean label with one charting act and a four-person A&R team runs the same arithmetic before every overseas showcase.
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Udio Review: Polished Songs, Real Vocals, and the Limits Behind the Mix
Last week I gave Udio one prompt: 92 BPM soul, D minor, a tired female vocal about a night bus, Rhodes and brushed drums. I rendered it six times.
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AI Fraud Has a Number Problem: What the Loss Figures Actually Count
A forensic accountant I trust told me the most honest thing she's heard about AI fraud all year came from a detection researcher who admitted, in plain language, that he can no longer reliably tell a…
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Threads Growth Metrics vs. X: Where Should an Artist Actually Spend Their Posting Energy?
You have an artist with one good single, a release date, and roughly forty minutes a day of posting energy that someone — the artist, you, a 19-year-old intern — has to spend.
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The Brexit Impact on the Music Industry Was Never About One Big Wall — It's About Forty Small Ones
The damage was never a wall. A wall you can see, cost, and campaign against. What landed on touring musicians after Brexit is harder to photograph: not one barrier but a few dozen small ones, stacked…
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